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Pizza 4P's Receives Investment From Mekong Capital

Vietnam-focused private equity firm Mekong Capital is injecting an undisclosed amount of investment into Vietnam's widely popular fusion pizza chain.

Since its 2011 founding, Pizza 4P's has expanded from its original shop on Le Thanh Ton in Saigon to 11 locations across the country including ones in Hanoi and Da Nang, according to Deal Street Asia. The restaurant made a reported VND400 billion (US$4.2 million) in 2018, serving over 4,700 customers per day. Since establishing their own farm in Da Lat, they've also introduced a modest line of packaged items. Convenience stores throughout Saigon now sell their string cheese and buratta, for example.

Mekong Capital is a private equity firm focused on investing in consumer-oriented Vietnamese businesses. Since its 2001 establishment, it has provided funds to companies including The Gioi Di Dong, Red Wok (formerly Wrap & Roll) and English tuition school Yola. Earlier this month they bought into Pharmacity. There is no word on how Pizza 4P's plans to use the additional funding.

“We are incredibly excited to partner with Pizza 4P’s,” explained Mekong Capital founder Chris Freund. “Not only because we are huge fans of their product and see the potential for the brand to grow considerably, but also we are very inspired by the vision of the founders, Masuko and Sanae.”

The restaurant is known for its culture-spanning pies which include salmon miso cream, tandoori curry chicken and Japanese ginger pork. They caused quite an online stir earlier this year when they released a mắm tôm pizza to less than stellar reviews.

[Image via Pizza 4P's]

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