Urbanist Hanoi

Back Arts & Culture » [Illustrations] Hanoi Typography Project Turns Classic Food and Drink Names into Vibrant Designs

When paired with artistic creativity, common food and drink names can become symbols of cultural re-imagination. The following illustrations successfully capture the past while also appearing youthful and mesmerizing.

Dao Duy Duong, a 28-year-old Hanoian graphic designer, decided to embark on a typography project in the hope of conveying the uniqueness of Hanoi’s cuisine and youth culture to foreign friends and designers.

The cursive style of his illustrations is reminiscent of chính tả (Vietnamese handwriting) lessons on placid school days. Behind the text, plastic stools and chairs and stained concrete walls provide a backdrop of nostalgia.

It is in this humble setting that the graffiti-like words are vibrantly displayed. Their colors and textures, resembling actual food and drink, are bright and zesty beside vividly drawn ingredients.

The illustrations surfaced on the web around October 2013 and quickly gained favor from young adults and local designers. They have also been featured in Germany’s PAGE and DM Mobile magazines, as well as by Malaysia’s Limkokwing University of Creative Technology.

It is artworks like these that make us feel alive. We see our cultural values inspiring youth and bringing communities together while evolving in the process.

[Illustrations via Behance user Duong Dao]

Related Articles:

[Illustrations] Paintings of Hanoi’s Old Quarter in the Feudal Era

[Illustrations] An Illustrated Homage to Hanoi's Central Districts

[Illustrations] Check out These Charming Watercolor Paintings of Traditional Hanoian Cuisine

Related Articles

in Arts & Culture

'Napalm Girl' Kim Phuc Awarded International Peace Prize in Germany

Nearly 50 years after the iconic photo of her running from a bombing raid was taken, Phan Thi Kim Phuc has earned Germany's Dresden award for her support of UNESCO and children wounded in war.

in Arts & Culture

Hanoi’s First Zine Festival Is Coming up This Week

Beginning this Thursday and stretching over three days, the event taps into a niche, yet growing, subculture in the capital.

in Arts & Culture

New Digital Typeface L'Hanoienne Preserves Classic Hanoi Hand-Painted Fonts

Hanoi streets' handprinted signs haven't been replaced with neon like in other Asian metropolises, yet; but when they are, their traditional lettering will not be lost forever.

in Arts & Culture

Nguyen Van Thong, Who Captured Thich Quang Duc’s Self-Immolation, Dies at 94

Although American photojournalist Malcolm Browne is famous for his photos capturing the historical moment in 1963, Browne wasn’t the only one at the scene with a camera.

in Arts & Culture

Photography Exhibition Highlights Southeast Asia's Emerging Young Talents

The exhibition ‘we will have been young’ features no less than 12 emerging Southeast Asian photographers. 

in Arts & Culture

Vans x Van Gogh Museum Collection Will Also Be Available in Vietnam

Some of Dutch painter Vincent Van Gogh’s most iconic works have been turned into everyday apparel.