Urbanist Hanoi

Back Arts & Culture » Art » [Illustrations] Rebranding Tết Candied Fruits Using Elements From Vietnamese Mythology

It’s Tet time next week, and you know what that means: heaps of candied fruits, seeds and even vegetables in various shapes and colors.

Homemade candied treats, or mứt Tết, are a big part of Vietnam’s Tet traditions and childhood memories. Many Saigoneers might remember helping their mother slice coconut flesh, shell lotus seeds, and savor the aroma of brown sugar caramel blooming in the kitchen.

While most families in Vietnam get their fix of Tet treats from unnamed brands, a handful of new startups have started producing their own mứt. Local designer Nguyen Anh Nghiet has created her own version of branding materials for a mockup company selling elegant candied versions of lotus seeds, pineapple and ginger slices.

From left to right: candied ginger, pineapple, and lotus seeds.

Nghiet was inspired by Vietnamese folktales in her creation of the packaging for fictional brand Nhà (meaning “home” in Vietnamese). The box of pineapple bears the image of the Sun Goddess, while the God of the Wind and the God of Rain grace the cover of candied ginger and lotus seeds, respectively. She chose a detailed hand-drawn style for the illustrations that’s reminiscent of drawings on old-school crockery.

See the project’s final products below:

[Images via Behance user Anh Nghiet Nguyen]

Related Articles:

- [Illustrations] Check out These Charming Watercolor Paintings of Traditional Hanoian Cuisine

[Illustrations] Battle of the Tet Traditions: Hanoians vs. Saigoneers

- [Illustrations] Hanoi Typography Project Turns Classic Food and Drink Names into Vibrant Designs

Related Articles

in Art

'Crystal Cloud' Art Installation in Mu Cang Chai Stirs Controversy


in Art

A Look Inside Manzi's New Contemporary Art Exhibition Space

Manzi, one of Hanoi’s most well-known artistic hubs and a draw for creative crowds, is expanding.

in Art

Abstract Art Exhibition Examines Rural-Urban Divide From Two Perspectives

On February 20, VICAS Art Studio opened its latest exhibition, the endearingly named ‘EM CHÀO CÁC BÁC!’ (‘HI THERE, CITY FOLKS!’) Featuring new paintings from artists Doan Xuan Tung and Nguyen Nghia C...

in Art

Affordable Art Fair 'Art For You' Returns to Hanoi Next Week

Art For You, the art fair organized by Manzi Art Space and Workroom Four aimed at art enthusiasts who can't afford to shop at high-end galleries, is returning to Hanoi next week.

in Art

Art Experts Call for 'Rescue' of Colonial Era Murals Blocked by Buildings

The murals are the brainchild of the first and second class of students and teachers of the École des Beaux-Arts de l'Indochine (Indochina College of Fine Arts), a French-established school that is no...

in Art

Art in the Clouds: Into Thin Air 2 and the Promise of Digital Exhibits

As a metropolis of nearly eight million, Hanoi is like many other Asian cities: blooming with people, culture, and hectic lifestyles. Along with rampant development, the city faces concerns such as ai...